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Episode 132  |  58:17 min

112: Transparency in Sales with Todd Caponi

Episode 132  |  58:17 min  |  08.26.2019

112: Transparency in Sales with Todd Caponi

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This is a podcast episode titled, 112: Transparency in Sales with Todd Caponi. The summary for this episode is: <p>Author of "The Transparency Sale," Todd Caponi joins us this week to explore transparency in sales. Todd shares an amazing story of how he flipped an entire sales team's approach to selling in B2B by using complete transparency. Highlights include:</p> <p>Transparency in negotiation</p> <p>The SCARF model in sales</p> <p>How to stop hoping the buyer doesn't spot your product's flaws</p> <p>How to handle mentions of competitors with transparency</p>

Author of "The Transparency Sale," Todd Caponi joins us this week to explore transparency in sales. Todd shares an amazing story of how he flipped an entire sales team's approach to selling in B2B by using complete transparency. Highlights include:

Transparency in negotiation

The SCARF model in sales

How to stop hoping the buyer doesn't spot your product's flaws

How to handle mentions of competitors with transparency

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