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Episode 76  |  38:37 min

66: Hope is Not a Strategy and Sales Enablement with Roderick Jefferson

Episode 76  |  38:37 min  |  08.13.2018

66: Hope is Not a Strategy and Sales Enablement with Roderick Jefferson

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This is a podcast episode titled, 66: Hope is Not a Strategy and Sales Enablement with Roderick Jefferson. The summary for this episode is: <p>In this episode, my good friend Roderick Jefferson joins me to talk about how hope is not a strategy, and why enablement is so critical to organizations success.</p> <ul> <li> <div>Training is not a one-time spot fix that’s reactive. It’s ingrained and woven into a company’s fabric</div> </li> <li> <div>If you don’t know the sales handshake, you’re marketing </div> </li> <li> <div>If you know one more thing than everyone else in the room, you’re the subject matter expert</div> </li> <li> <div>We’re change management agents</div> </li> <li> <div>Coaching only works if someone is coachable</div> </li> <li> <div>Hope is not a strategy </div> </li> <li> <div>Reps need to think about the enablement department of a company</div> </li> <li> <div>What drives the company? Sales, service, engineering will all drive the company differently. You need to go where your personality fits</div> </li> <li> <div>Make leadership your megaphone</div> </li> <li> <div>Ask people who are smarter than you</div> </li> <li> <div>Enablement is a lot like college or marriage, it’s not for everyone and it takes a lot of work!</div> </li> </ul>

In this episode, my good friend Roderick Jefferson joins me to talk about how hope is not a strategy, and why enablement is so critical to organizations success.

  • Training is not a one-time spot fix that’s reactive. It’s ingrained and woven into a company’s fabric
  • If you don’t know the sales handshake, you’re marketing 
  • If you know one more thing than everyone else in the room, you’re the subject matter expert
  • We’re change management agents
  • Coaching only works if someone is coachable
  • Hope is not a strategy 
  • Reps need to think about the enablement department of a company
  • What drives the company? Sales, service, engineering will all drive the company differently. You need to go where your personality fits
  • Make leadership your megaphone
  • Ask people who are smarter than you
  • Enablement is a lot like college or marriage, it’s not for everyone and it takes a lot of work!

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